Portfolio
ANALYTICS
search engine marketing
December 2020. AdvantEdge PPC ad to target those switching medical billing companies. Ad link extensions A2 technology and case studies included to establish credibility.
November 2020. AdvantEdge PPC ad utilizing numerical statistics to catch attention of searcher. "Contact Us" page ad link extension included to encourage immediate conversion.
SEO
dIGITAL Design
lead nurturing
December 2020 *click to expand. I created an email workflow in HubSpot for when a prospect subscribes to the AdvantEdge newsletter. Each prospect was assigned to the according consultant according to specialty and IP address.
December 2020. A thank you email sent to those who subscribe to AdvantEdge's newsletter including an array of whitepapers to position AdvantEdge as the expert by offering knowledge on industry topics.
December 2020 *click to expand. An email sent deeper into AdvantEdge's lead nurturing workflow after earning the prospect's trust. I promoted their technology, A2 Analytics, with a calendar form link to schedule an appointment with a consultant to recieve a demonstration.
content generation
December 2020 *click to expand. A list of questions referenced to interview executives at AdvantEdge Healthcare Solutions regarding the state of healthcare in 2020 published as a blog post.
December 2020 *click to expand. I wrote a news update for AdvantEdge's monthly newsletter that included new medical codes released to accomodate the new Covid-19 vaccination. AdvantEdge is a medical billing company so keeping content relevant to the industry.
Engagement
August 2019. Brand guide to educate mHUB members on how to collaboratively gain media traction between the mHUB brand and their company brand.
July 2019 *click to expand. mHUB's monthly newsletter distributed internally to members. I edited the content and researched local events and opportunities in the manufacturing industry monthly to include.
June 2018 *click to expand. I designed Jonathan Wesley's monthly newsletter, highlighting accomplishments, and new team members to promote strong brand identity.
Social Media