About
my story
Hi, my name is Erica White!
Taylor is my middle name which is where tailored in Erica Tailored Marketing is derived from and underpins my commitment to really understanding the target audience I am catering my content to.
I enjoy creating narratives through my work, so let me tell you a bit about my own story.
I live in the Chicagoland area and graduated from the University of Illinois at Chicago with a Bachelor’s of Science in Marketing. The landscape of the marketing field is always changing and is what attracted me to such work in the first place. The versatility in it gives me leeway to create value in many different ways.
I love creating and the definition of it has evolved to me with each new project I took on. I was able to work with global clients, creating digital marketing campaigns while interning at Maverick Paris agency during my time studying abroad. I’ve managed a nationally recognized IT company’s social media presence and executed 17 LinkedIn ad campaigns with $26,000+ budget. In my most recent position at an international medical device company, I manage product social media posts, track cross-channel campaigns, and optimize landing pages.
My personal interest in traveling, combined with my keen eye for creating, emulates the curious approach I take in life. There is so much to explore and I hope to indulge in it with the time that I have.