Portfolio

search engine marketing

December 2020. AdvantEdge PPC ad to target those switching medical billing companies. Ad link extensions A2 technology and case studies included to establish credibility.

November 2020. AdvantEdge PPC ad utilizing numerical statistics to catch attention of searcher. "Contact Us" page ad link extension included to encourage immediate conversion.

March 2020. I took part in Elle & Vire Professionnel's international "Unveil your Inspiration" campaign utilizing social media, search advertising, and SEO. I used platforms such as SEMrush and Google Ads to generate content.

dIGITAL Design

2023. A patient focused campaign landing page promoting Zimmer Biomet’s Find a Doctor search bar utilizing a default search of the Persona IQ procedure to promote it. Mobile view friendly.
2023. A patient focused campaign landing page promoting Zimmer Biomet’s Find a Doctor search bar utilizing a default search of the Persona IQ procedure to promote it. Mobile view friendly.
-2023. A Persona OsseoTi campaign landing page optimized with static banners and content focused on the gated asset.
-2023. A Persona OsseoTi campaign landing page optimized with static banners and content focused on the gated asset.
2024. Multiple hyperlinks to the registration Cvents page. Clear Register Now call to actions, consistent branding, and concise event description.
2024. Multiple hyperlinks to the registration Cvents page. Clear Register Now call to actions, consistent branding, and concise event description.
December 2020 A landing page created linked to a Google PPC ad. Key competitive edge elements included. Social media icons included in footer to increase follower count.
December 2020 A landing page created linked to a Google PPC ad. Key competitive edge elements included. Social media icons included in footer to increase follower count.
December 2019. A career fair targeting university students to work with mHUB's start-up member companies. URL included to convert registrations.
December 2019. A career fair targeting university students to work with mHUB's start-up member companies. URL included to convert registrations.
October 2019. mHUB and Highland Solutions had a design sprint workshop. Price comparison included to spark interest in value-oriented, start-up companies.​
October 2019. mHUB and Highland Solutions had a design sprint workshop. Price comparison included to spark interest in value-oriented, start-up companies.​
September 2019. Industrial Council of Nearwest Chicago hosted an e-commerce workshop on how to handle domestic and abroad payments.​
September 2019. Industrial Council of Nearwest Chicago hosted an e-commerce workshop on how to handle domestic and abroad payments.​

lead nurturing

December 2020. A thank you email sent to those who subscribe to AdvantEdge's newsletter including an array of whitepapers to position AdvantEdge as the expert by offering knowledge on industry topics.

December 2020. An email sent deeper into AdvantEdge's lead nurturing workflow after earning the prospect's trust. I promoted their technology, A2 Analytics, with a calendar form link to schedule an appointment with a consultant to recieve a demonstration.

content generation

December 2020. A list of questions referenced to interview executives at AdvantEdge Healthcare Solutions regarding the state of healthcare in 2020 published as a blog post.

Social Media

May 2022. A micro-teaser video of a longer webinar recording curated to entice viewers to watch the full webinar.
May 2022. A micro-teaser video of a longer webinar recording curated to entice viewers to watch the full webinar.
May 2022. A LinkedIn post promoting Logicalis’ CIO Survey, enhanced with eye-catching statistics to generate curiosity in the viewer.
May 2022. A LinkedIn post promoting Logicalis’ CIO Survey, enhanced with eye-catching statistics to generate curiosity in the viewer.
February 2022. A LinkedIn post promoting the launch of the podcast series. An audiogram used with an audio snippet to entice the audience to watch more.
February 2022. A LinkedIn post promoting the launch of the podcast series. An audiogram used with an audio snippet to entice the audience to watch more.
February 2022. Posting on behalf of Logicalis executives generating 110 engagements.
February 2022. Posting on behalf of Logicalis executives generating 110 engagements.
February 2022. A/B tested a LinkedIn ad targeting the education industry generating 96 clicks.
February 2022. A/B tested a LinkedIn ad targeting the education industry generating 96 clicks.
February 2022. A/B tested a LinkedIn ad targeting the healthcare industry generating 75 clicks.
February 2022. A/B tested a LinkedIn ad targeting the healthcare industry generating 75 clicks.
August 2021. A LinkedIn poll encouraging employee engagement.
August 2021. A LinkedIn poll encouraging employee engagement.
November 2021. Trained 120+ legacy employees on social media best practices and LinkedIn profile optimization.
November 2021. Trained 120+ legacy employees on social media best practices and LinkedIn profile optimization.
December 2020. A LinkedIn post congratulating two of AdvantEdge's employees, reinforcing a motivating work culture through recognition of success.
December 2020. A LinkedIn post congratulating two of AdvantEdge's employees, reinforcing a motivating work culture through recognition of success.
September 2019. I coordinated mHUB's educational programs full-cycle and communicated them via LinkedIn.
September 2019. I coordinated mHUB's educational programs full-cycle and communicated them via LinkedIn.
May 2018. Content posted for Jonathan Wesley across all major platforms, kept educational content sales-related since it was a sales firm.
May 2018. Content posted for Jonathan Wesley across all major platforms, kept educational content sales-related since it was a sales firm.

Engagement

August 2019. Brand guide to educate mHUB members on how to collaboratively gain media traction between the mHUB brand and their company brand.

July 2019. mHUB's monthly newsletter distributed internally to members. I edited the content and researched local events and opportunities in the manufacturing industry monthly to include.

June 2018. I designed Jonathan Wesley's monthly newsletter, highlighting accomplishments, and new team members to promote strong brand identity.